AI assistants like ChatGPT can read a hotel's experiences from a list Way keeps current. Hotel teams turn it on with one line of code.
What hotels need to do
Embed added before November: paste one line of code on your experiences page. See Set it up below.
Embed added in November or later: nothing, as long as you copied all 3 lines from Script embed.
For Book links: save your experiences page URL in SEO / GEO. Without it, assistants see your experiences but no Book links.
The line goes in your website's code, so your web team or agency usually adds it. You can forward this article to them.
How it works
AI assistants don't run the Way booking script, so they can't see the experiences inside it. Way builds a plain-text list of the hotel's bookable experiences instead. A hidden link on the hotel's experiences page points assistants to that list.
The list updates on its own. Changes show up within an hour.
What's in the list
At the top: the hotel's name, address, currency and timezone.
Then one entry per experience:
Experience name, category and tags
Summary and description
Location, when it isn't at the hotel
Price and price unit
Max participants per session
Rating out of 5, from approved reviews
Cover photo
Book link to the experience's own page
What's included
Published experiences that are listed, including Partner Exchange experiences the hotel sells.
Left out: unlisted experiences, auctions, and events whose dates have all passed.
An experience with its price hidden has no price line. A free experience shows "Complimentary".
Set it up
Go to Settings > Developers > SEO / GEO.
Enter the full URL of the page where the Way booking script is embedded, then click Save. The Book links use this page.
Under AI discoverability (GEO), copy the line of code.
Paste it right after the embed code on that page.
Save and publish the page.
Add the line directly to the page's HTML, not through a tag manager like Google Tag Manager. AI assistants can't see code added that way.
New setups get the line automatically. Step 2 of Script embed, Copy these 3 lines of code, includes it as the third line.
Search engines
Every experience, event and collection has its own web address. The sitemap lists each one separately, so Google can show them in search on their own. Events that are over drop out of the sitemap.
For the sitemap and robots.txt steps, see SEO (Search Engine Optimization).
Limits
Nothing changes until the line is on the hotel's page.
Way can't control whether or when an assistant recommends an experience.
The list holds only what the booking page already shows. Anyone with the link can open it.
FAQ
Does the line change how the page looks? No. It doesn't show on the page.
Which assistants can read it? Way tested it with ChatGPT.
Does this replace the sitemap? No. Keep the sitemap line in robots.txt for Google.
Can I see the list? Yes. Open the link inside the line of code in a browser.